Temu’s Non-compliance with Vietnamese E-commerce Regulations Chinese e-commerce platform Temu , owned by PDD Holdings, has recently entered Vietnam but is yet to register with Vietnamese authorities, raising concerns about regulatory compliance. Under Vietnamese law , cross-border e-commerce platforms are required to register if they meet any of the following conditions: Use a Vietnamese domain (.vn). Display content in the Vietnamese language. Conduct over 100,000 transactions per year within the Vietnamese market . Although Temu began offering services to Vietnamese consumers in September 2024 , it has not fulfilled registration obligations, despite providing an interface in Vietnamese. Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan confirmed that the agency is monitoring the platform’s activities, especially its aggressive discounting policies, to prevent the distribution of counterfeit goods and protect local retailers. Temu’s Global Expansion and Strategic Entry int...
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